The digital era has completely changed the brick-and-mortar landscape. Now, due to the growing e-commerce industry, many businesses are asking the question of how they can survive. Staying abreast of customer trends and buying patterns is critical for survival and, here at eposEX, we believe that online ordering systems are the way forward.
Read on to find out five reasons why your business indefinitely needs an online ordering platform to maintain its competitive edge in this fast-paced world.
Customers aren’t just buying in-store, they are buying on their phone, at their computer, or on their tablet. By offering online ordering platforms you are enabling customers to place orders on their time/schedule. Average online traffic and assured sales are generally higher than in-store because online websites can personalize their upselling and cross-selling items to ensure that shoppers online baskets are full.
According to a recent study by Cornell University’s School of Hotel Administration, almost all restaurants and hotels surveyed experienced “significant increases in order frequency,” after implementing online ordering systems. On average, businesses tend to experience at least a 25% jump in their average cheque sizes after integrating online ordering platforms at their business. The statistics speak for themselves at this point.
With that in mind, here are 5 reasons why online ordering platforms are good for business.
A lot of different technology is used to expedite processes and improve customer experience with an eye toward efficiency. Thus far, online ordering is one of the most popular types of technology used – thanks in no small part to its superior benefits in terms of customer experience.
According to the NPD Group, more delivery orders will soon be placed online than over the phone, with digital restaurant ordering growing 300% faster than dine-in traffic. By offering online ordering, your business is catering to convenience, which will strengthen customer relationships.
Furthermore, one of the most frustrating things about ordering food is the long lines, wait times, and constantly being on-hold. Thankfully, online ordering systems allow you to cut through this frustration, providing your costumers with the convenience of instant ordering.
In the past, it was a choice between simple set meals for takeaway and delivery or spending lots of time taking customised orders on the phone. Today, with technology’s help, one key advantage of an online ordering system is that you can have your pie and eat it too.
Research shows 75% of phone orders take more than a minute and 30% take longer than three minutes. When added up, every 100 takeout orders received each week could save restaurants 2.5 hours of workers’ time.
The customer gets to choose their salad toppings, cake flavour and set meal drink on the online ordering system’s front end menu without taking a minute of your staff’s time. Since it’s all automated through the online ordering system and linked to your trusty EPOS system, you don’t have to worry about anything. Just sit back and wait for the orders to come in.
Ordering online improves operational efficiency by effectively eliminating order errors. By giving total control to the consumer to place an order, you can streamline your operations and increase output, leaving no room for human error.
With more orders, less staff involvement, time saved, and a barrage of other benefits gleaned from the adoption of online ordering platforms, your business’ operations will indefinitely be optimised and at the height of efficiency.
Adopting these platforms into the fold of your business is not complex. Your EPOS provider can have an online ordering platform ready to integrate with your EPOS system.
The analytics provided through online ordering systems provides an added benefit to your business. You are able to understand what your metrics are.
You get real-time data about your visitors, their location, abandoned cart information, and other items. You get to know what they are ordering and what their preferences are. Location-based data can help you strategise your marketing better and boost your sales. This information will help you grow your business further and reach wider audiences. The result? Your business promotion processes are simplified and geared towards grabbing customers’ and prospects’ attention much quicker.
When you add to the table an easy-to-use feature like a customer-friendly online ordering system, you’re allowing yourself to skyrocket your chances of boosting sales and increasing your business’ profit margin.
Business owners around the world who are racing to capture new customers have already jumped on board the online ordering trend. Don’t get left behind. On top of this, E-commerce has become a norm amongst businesses across the world. Learn how to integrate e-commerce using EPOS into your business as well.
For more information on this exciting opportunity, visit eposEX.