Despite operating their own e-commerce store, many smaller businesses are not in the habit of making full use of their online channel. Some retailers make the mistake of treating their e-commerce channel as a separate entity when this should not be the case. Instead, retailers should look to integrate their e-commerce channel into their retail operations using EPOS solutions.
Why choose EPOS solutions to integrate e-commerce?
Many retailers often struggle to make the most out of their e-commerce and physical retail channels. Even though some shops offer online retail, these services are not as refined nor are they as efficient as they should be. The main challenge in making the most out of e-commerce channels is operational efficiency. Many e-commerce systems are operated separately from the retailer’s central system. Hence, it is not as efficient as it should be. For example, a customer puts an order for a product online only to reach checkout and find out that the product is not in stock.
These mistakes happen because e-commerce systems are kept separate from the rest of the retail system leading to delays in vital operations, like stock inventory and pricing. The solution is to integrate e-commerce with other systems, like inventory management, and more. Hence, the best solution for retailers are EPOS systems and solutions.
Why integrate e-commerce using EPOS solutions?
EPOS solutions are the best choice for integrating e-commerce because they are designed to integrate data from different systems to convey meaningful information. After all, EPOS systems consist of both hardware and software. Barcodes and scanners input customer orders, while backend software collects the information for processing. Finally, frontend software presents information from integrated sources to a dealer – a detailed picture of sales volume, customer retention and other important information.
EPOS systems are designed to integrate data from different software systems, making it perfect for integrating information from e-commerce solutions. Instead of operating as their own entity, e-commerce systems will be integrated with other systems, thus sharing data with other systems and vice versa. This, in turn, makes EPOS systems the best choice for integrating e-commerce solutions.
The benefits of integrating EPOS solution to e-commerce
When retailers integrate e-commerce systems into their central system, it leads to several benefits that will see them cut operational costs, increase sales and improve customer service. Here are a few ways this happens.
Reduce mistakes and improve operational efficiency
When e-commerce systems are not integrated, it falls to staff to manually import customer and sales data from your online channels. Importing data takes time and can lead to errors due to human fallacy. Errors in data importation lead to inaccurate information, which affects sales forecast and other projections for the future. However, with EPOS solutions, the data from e-commerce can be integrated directly into your central system, which reduces mistakes and accuracy in forecasting.
Optimise inventory management
With e-commerce data integrated, inventory management is optimised. Staff will know how many orders have been made through e-commerce channels, best selling products, and more. The information feeds directly into inventory management allowing retailers to make better choices when choosing products. Staff no longer have to suffer frustrating delays because the digital sale data is kept separate from the rest of the system.
Better customer service
Retailers have the chance to improve customer service once they integrate e-commerce data into their central system and get a much better picture of their sales, customer demographics and more. With a much better picture of their overall business, retailers can discover ways to improve customer service by eliminating pains in the buying process, deliver up to date information on the online store, discounts, new cross-sell opportunities, improve delivery and more.
How EPOS solutions integrate e-commerce
The best solution, in this case, would be to use an EPOS system that offers third-party integration for e-commerce systems. Certain systems, like eposEX, are built with e-commerce capacity and third-party software integration. Therefore, it is the perfect EPOS solution for retailers, regardless of whether they have an established e-commerce website or not. Ordering EPOS systems, with e-commerce integration, is by far one of the most efficient ways for many retailers because they can save time and resources to get the system up and running.
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EPOS solutions are the best option for many retailers who have an e-commerce channel but operate it as a separate system. Certain EPOS systems are the best option for making the most out of digital sales. Integrating digital sales leads to better operational efficiency and sales opportunities. At the end of the day, that’s precisely what any business is, and should be, interested in.
Want to know more about EPOS systems? Visit the eposEX blog for more information.