Retail electronic point of sales can help retail businesses overcome the hurdles of online shopping.
Online shopping accounts for billions of pounds in sales, but that doesn’t mean every retailer gets to feel these benefits. Despite investing a lot of resources into e-commerce channels and online shopping, sales remain sluggish or simply don’t meet expectations. That’s why, in this blog, we will go over some problems with online shopping and how to overcome them with retail electronic point of sale software.
Online shopping is a great avenue for many retailers and sometimes, a necessary one. However, the management, coordination and logistics involved in online shopping can be very challenging. This is especially the case for smaller retailers with limited resources and people. Retailers have to account for stock management, omnichannel marketing, coordinate with delivery companies and much more to make online shopping a reality. Without proper management, the entire operation will struggle, which means the retailer’s brand and reputation will be compromised. Selling online has great potential.
There are over 45 million e-commerce users based in the UK, with this number expected to grow in the coming years. However, successful online shopping requires a significant investment in terms of management and coordinating logistics.
Fortunately, there may be a solution in the form of retail electronic point of sale software. Retail EPOS software streamlines management and logistics coordination thanks to its bespoke capabilities, inventory management and integrated CRM features. The right EPOS software can simplify management processes, like stock inventory so you can streamline and simplify many management processes, while also getting better insights into how your store operates. With the right EPOS system, smaller retailers can easily take on the management and logistics burden of setting up an e-commerce operation.
Most retail companies spend a significant amount of resources in packaging and product design, yet do not take into account delivery options. The lack of delivery or proper delivery services is the big difference between success and failure, ultimately hindering the rate of online orders. While customers prefer to pick up their purchase in person, delivery is a huge incentive to make a purchase. In fact, 37% of customers are more likely to abandon a retailer in favour of another is they had a bad delivery experience. That means an average £5,300 of lifetime value per customer is lost.
Furthermore, one-fifth of customers are likely to abandon a shopping cart if they are not happy with the delivery options available. By contrast, 75% of shoppers are more likely to shop from your store if they were happy with a previous purchase. Hence, the lack of a proper delivery system is a huge hurdle in online shopping.
With the right retail electronic point of sale software, you can improve delivery services by your customers. The best EPOS software come with useful features like delivery tracking built into the system, allowing retailers to offer a sophisticated service to your customers that will boost online orders. The online ordering component makes the process much easier and more accessible to the average customer, increasing orders through the online channel. Some EPOS systems even come with mobile app integration to facilitate shopping online. If you wish to keep in touch with customers, then some retail electronic point of sale software come with the option for email and SMS marketing – allowing you to keep in touch with your customers, paving the way for repeat sales.
When online shopping is done right, it is an excellent way to generate more revenue. However, there are significant obstacles that act as giant hurdles that prevent customers from shopping online. Retail electronic point of sale software is the key to overcome these obstacles because the software provides several features that can address the shortcomings small retailers usually encounter when trying to set up their online shopping facility. However, there are other issues to tackle.
For example, retailers have to account for the possibility that most customers prefer to visit the store to collect what they have ordered online and retailers must have the infrastructure to support separate services. Nevertheless, retail electronic point of sale software is and will continue to be a great asset to set up online shopping.
Does your existing EPOS system not have the capacity to handle online shopping? Or are you still looking for a system that can match all your business needs? Have a look through our guideline that elaborates on what you need to consider when trying out a new EPOS system.